Community Engagement

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Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

Rebel Reform is the new social outreach arm of Rebel Converting. We created this separate entity, led by Loretta Kryshak, to administer our charitable activities. Its purpose is to raise awareness and give nonprofits and charities recognition that they deserve. Rebel Reform will strengthen our existing partnerships in southeastern Wisconsin and develop new ones.

We are partnering with #MaskUpMKE to distribute millions of free face masks to stop further spread of COVID-19.

Loretta Kryshak

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Rising To The Challenge

The pandemic year of 2020 launched Rebel Converting and its partners into a massive volunteer project to make millions of free face masks at a time when supplies were desperately short. The company also stepped up to help feed homeless individuals and families whose lives had been devastated by the virus. This was a massive volunteer effort by a diverse coalition of progressive businesses and grassroots organizations. Nothing like it had been seen since the war effort of the early 1940s. We had been caught unprepared as a nation, thrown into the worst public health crisis since the 1918 "Spanish Flu" pandemic.

It became clear early on that COVID-19 was different than anything ever encountered before by humankind — not just because of its lethality. COVID-19 spread like wildfire. As desperately ill patients filled the hospitals to capacity and beyond, caregivers lacked appropriate PPE. ICUs and ERs lacked appropriate PPE. First responders lacked appropriate PPE. Firefighters and police officers lacked appropriate PPE. On and on.

What happened next was a minor miracle.

All around the country people came together as volunteers to solve the problem. In Washington State, Providence health network launched the 100 Million Masks Challenge. Efforts to make and distribute free face coverings sprang up everywhere. Rebel joined the movement when the company realized that it could make effective face masks from the same raw material from which it manufactures disinfectant wipes.

mask"And from there the whole thing just snowballed," Rebel President Mike Kryshak said. "The situation looked so bleak – the entire country locked down – and yet we didn't give up. It was one of the most amazing experiences of my life."

Rebel committed to make 4 million free mask kits. Volunteers from all over the region came forward to hand-assemble finished masks. To promote the project, a grassroots advocacy group called MaskUp MKE arose. The Medical College of Wisconsin and United Way of Greater Milwaukee took up the cause. Also getting on board as mainstay partners were Just One More Ministry, Ignite Change, Allen Edmonds, North Shore Bank, Habitat for Humanity, Milwaukee County Transit, The Bucks and Fiserv Center. Plus many more.

The effort is credited with saving countless lives at a time when vaccines were but a distant dream. And, it led to formation of the Kryshak family's new charitable venture, Rebel Reform.

This past March, United Way gave its Gwen T. Jackson Community Service Award to the entire Kryshak family for their service in the time of the pandemic. Loretta Kryshak said, “We love Wisconsin and sincerely appreciate this award. We have a lot more work to do for our community, however, more than just fighting COVID. Rebel Reform also has a broad mission to fight hunger and homelessness and bring attention to the organizations that we feel make a real impact on the lives of those in need."

kryshak family

Thanks To All Our Partners
Thanks To All Our Partners
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The Story Of Rebel Wipes

At health clubs and cycling centers and bike shops around southeastern Wisconsin you'll see these colorful canisters labeled "Rebel Wipes." It is not a product available in stores. Rebel Converting sells it at bike fairs and other events. All profits go to charity, like with Newman's Own dressing. Just never put a Rebel Wipe on your salad.

Mike Kryshak had dreamed of something like this since he was a kid. Growing up in Whitefish Bay, he and his mates would dress up in costume and zoom around on their souped-up Stingray bikes with a quixotic mission in mind. "We were going to fight crime and help people," Kryshak remembers. They called themselves The Hawk Brothers.

Flash forward 30 years. Kryshak had founded Rebel Converting. The company took off and he gained material success. He began to think how he might spread that success around a little bit. "In the beginning we looked to form a nonprofit (as a 503c) in order to help others in a small way around the surrounding communities. Our aim was to start small and work our way up to helping on a national or even global scale. So after spending a few grand in legal fees and learning about the huge amount of restrictions for a nonprofit, we said forget it, we'll do it ourselves."

The business model he and his team came up with recycles scraps left over from Rebel's commercial production runs. Stuff commonly referred to as "offcuts." There is nothing wrong with the material but it is the wrong size or the wrong color that the customer can't use it. Rebel repackages and sells it instead of tossing it. "Then we give away every dime that we make," Kryshak said.

Not being incorporated as a charity frees him to spend the money wherever and however he believes it can be best used – whether it’s helping local schools with free lunches, donating helmets to bikers who don’t have them, supporting the local fire department, or gifting $500 to a local family with a child diagnosed with cancer.

"I know it's not the conventional way these kinds of things are done," Kryshak said. "But it works for us and for our beneficiaries. We don't have time to conform."

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All content ©Rebel Converting LLC

All rights reserved

Rebel Converting, Saukville WI

Wet wipes contract manufacturing

(262) 235-4224

All content ©Rebel Converting LLC

All rights reserved

Rebel Converting, Saukville WI

Wet wipes contract manufacturing

(262) 235-4224

All content ©Rebel Converting LLC

All rights reserved

Rebel Converting, Saukville WI

Wet wipes contract manufacturing

(262) 235-4224

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