Loretta Kryshak is Executive Director of Rebel Reform, Rebel Converting’s community outreach arm, where she has led charitable initiatives for nine years—including homeless backpack drives, bike/helmet distributions, Shop With A Cop support, and co-leading the #MaskUpMKE effort that produced over 3.3 million facemasks after her husband Mike launched it in 2020. With corporate experience in consulting, project management, systems analysis, finance, MIS, graphic design, and IT, she excels at managing interdisciplinary information resources and supports local nonprofits like the Junior Women’s Club of Mequon.