Welcome To Rebel
Rebel Converting is a leading contract manufacturer of disinfectant cleaning wipes for trusted specialty labels. The "converting" in our name comes from the process by which advanced nonwoven fabrics are transformed into wipes for cleaning everything from operating rooms, to shopping carts to heavy machinery. While the basic product is familiar, our name isn't.
That's because we source major industrial brands and don't sell any products under our own label. So as not to compete with our customers. We also believe in saving our customers money, even when it takes money out of our own pockets in the short term. From the start, we have believed passionately in giving back to our communities. And we believe equally as passionately in our great, experienced employees. Get to know us. We are the rebels with a cause.
It's gotten to be a cliche for companies to say they "partner" with their customers. We're still around because we've been saying it for a long time, and we always meant it. We make deals with customers that some people might think crazy. That's another "rebel" thing. We understand that our long-term survival is predicated on our customers' long-term prosperity. Besides a good business philosophy, to make it in this business you need really good people. And that's what we really pride ourselves on. Compared to what you'll find at other converters, our operators have far more experience. We give them a great work environment. They like it here. So will you.
One other thing you should know about us. We are an independent, family owned and family operated. We don't answer to a home office halfway across the country. There is no board of directors or even a boardroom. We run our own show and chart our own course. So we can pivot fast to seize new opportunities. The buzzword nowadays for that kind of company is "nimble." We don't use it ourselves, but I guess it's as good a word as any to describe us. Please look around the website to find out more.
President, Rebel Converting LLC
'What's With The Eagle?'
People encountering Rebel Converting's corporate branding for the first time will be struck by the flamboyant bald eagle emblem which decorates company buildings, vehicles and marketing materials. An assumption exists that Rebel (like countless companies before it) has wrapped itself in the mantle of super-patriotism just for the sake of winning people over. But no that's not the case.
The truth is far stranger.
The eagle graphic so indelibly associated with the company is an homage to Michael "Eddie" Edwards, plasterer by trade and part-time amateur ski jumping enthusiast. In 1988 Edwards was the only ski jumper competing internationally (if unsuccessfully and only sporadically) at that time in all of Great Britain. This exceptionally undistinguished resume became the means by which he finagled a spot on the team representing the United Kingdom at the Winter Olympics in Calgary, Canada.
There, Edwards became a global media sensation: "Eddie the Eagle" was born. Coverage of his personal story eclipsed coverage of the actual competition. Much to the embarassment of the Olympic elders who were running the show.
The loophole promptly got closed the following year by those party poopers at the International Olympics Committee, so that no one – especially Edwards – could ever replicate his cheeky stunt. But during that brief shining moment on the world stage, contending gamely yet alas in vain against the preternatural ski flying demigods of the Nordic lands, conjuring exsistential triumph out of abject failure, Eddie the Eagle endeared himself to millions as possibly the most cheerful, indomitable and enthusiastic loser who ever lived.
An incarnation of the word "rebel."
A young Mike Kryshak was among the millions who watched the event live and became instant Edwards fans. The fascination stuck with him when he later founded Rebel Converting. "What I admired the most in him was the way he refused to listen to all the people who said he didn't belong, he shouldn't be there," Kryshak said. "I guess I've always been drawn to people who tune out the naysayers and march to their own drummer. The other thing was, he shattered the stereotype of what it meant to be a 'winner.'"
Edwards found joy in the moment, Kryshak said. Never mind that he came in last in the ski jumping meet. "Don't allow yourself to be defined by how others look at you," Kryshak said. "It's an important part of the culture here at Rebel."